Resources
Practical thinking on research participation.
No fabricated case studies or invented statistics -- just how we think about recruitment, eligibility, and research infrastructure.
Insights · September 1, 2026
Reading your recruitment funnel: what each stage actually tells you
A recruitment funnel is only useful if you know what a drop between two specific stages actually means. Here’s how to read one.
Research Technology · August 22, 2026
Why recruitment infrastructure beats a one-off panel purchase
Buying access to a panel solves this study. It does nothing for the next one. Infrastructure is the difference between renting participation and building it.
Research Strategy · August 15, 2026
Screening and eligibility: get it right before you launch, not after
The cost of a bad eligibility requirement isn’t just wasted recruitment time -- it’s a study you have to partially discard because the wrong people answered it.
Participant Recruitment · August 8, 2026
What actually makes a participant "qualified" for a study
Qualification isn’t a single yes/no gate. It’s a set of requirements specific to what your study is actually trying to learn -- and getting it wrong in either direction costs you.
Market Research · August 1, 2026
The participant recruitment gap, and why it keeps showing up
Research organizations need qualified participants. People are often willing to take part in research but don’t know where legitimate opportunities exist. The gap between those two facts is an infrastructure problem, not a demand problem.